It’s a classic mistake for a new company. When you’re starting, you’re tempted to promise the world to potential clients to get their business. But if you’ve made those promises just to get a customer, it will come back to bite you later on.

This episode focuses on why it’s never a good idea to promise more than you can provide.

Over-promising and under-delivering mean you’re getting people’s hopes up when you’re unable to deliver on what you’re saying. It can hurt your brand, your company, and your reputation beyond repair. Terry takes you through the process of how to acquire and keep clients without overpromising the world.

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