Choosing a great name for your company is much trickier than most entrepreneurs first realize. The best brand names wander into our subconscious, unnoticed. They assimilate smoothly into different parts of our lives and take on real meanings.

Whether you’re talking about jumping into an Uber, going on a Tinder date or Whatsapping a friend, those “names” don’t just sneak into our sentences; they stick in our minds and roll off the tips of our tongues.

However, there is more to a great name than just being memorable. A great name needs to be solid, and offer the right foundation for a company to build upon.

In this week’s episode, Terry offers tips on picking the right name for your business as you make the leap from employee to entrepreneur.

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