Analyzing the health of your business using the SWOT method

In today’s business climate, it may be more important than ever for companies to operate at maximum efficiency – and with a keen awareness of the potential impact of changes in their industry and the economy.

Terry Fletcher explains how using a SWOT analysis to take a closer look at your company’s internal operations, as well as its position in the marketplace, may help you avoid costly mistakes, and refine your long-term strategic goals as an entrepreneur.

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